BE SURE TO CHECK OUT THE BUSINESS MEMBERSHIP PACKAGE FOR ACCESS TO THIS COURSE AND MUCH MORE!! 



Growing a business can be difficult. If you started like most service business owners, you end up wearing multiple hats. You juggle all the responsibility that comes with business ownership until you can start hiring people. You try to find the right people to get on your bus. Then once they are on the bus, you need to find the right seat to put them in so they can succeed. 

Before you get to the point of hiring, there are some core business development fundamentals that need to be in place. Otherwise you won't have a team that's aligned with your purpose. When that happens you end up with more headaches and frustration instead of serving more clients and focusing on growth. We will discuss how to build your core values, mission statement, vision statement, how to determine your "WHY?" and much much more. There are downloadable worksheets to assist you in this crucial business building process. 

It takes determination and heart to withstand the pains and struggles of growing a company. Learning and developing the core business development fundamentals in this program will ensure you are on the right path to growth, alignment, purpose and ultimately success! 


Course Curriculum

    1. Welcome to Core Business: Here's what we will cover.

    2. THE CORE

    3. The Core worksheet

    4. THE MISSION

    5. The Mission Worksheet

    6. The Vision

    7. The Vision worksheet

    8. The Pitch

    9. The Pitch Worksheet

    10. WHY?

    11. WHY? worksheet

    12. YOUR BEST YEAR EVER BUSINESS PLAN

    1. Every quarter

    2. Every quarter worksheet

    3. Win the game

    4. Win the game worksheet

    5. CASH BOX

    6. Above/Below

    7. Above/Below worksheet

    8. It's all in the name

    9. Ownership

    10. Bring me a solution

    11. Team meetings

    12. Strategically placed material

    13. Groups

    14. Clear Path

    15. 100 DOLLAR BILL EXERCISE

About this course

  • $197.00
  • 27 lessons
  • 0 hours of video content

About the instructor

Instructor Title Kelley McKay

Kelley has worked in residential and light commercial heating and air conditioning for over 21 years. His career as a service technician started at the age of 19 and 12 years later he opened his own company in 2008. He has hired and trained individuals who knew nothing about the industry and built them into service experts. He has written two books that are available on Amazon. "Go Make Money: A strategic guide to grow your service business into a million dollar business" and "Busyness to Business: 18 Lessons to turn your business into what you intended to create." Kelley enjoys teaching others what he's learned as a service technician as well as what he's learned owning a service business. Be sure to subscribe to his YouTube channel "hvacmillionaire" for more insights and information. 

BECOME ALIGNED WITH YOUR TEAM AND BECOME UNSTOPPABLE

5 star rating

Core Business

Glenn Weber

Awesome. Very practical and easy to apply. It pays big dividends!! Highly recommend

Awesome. Very practical and easy to apply. It pays big dividends!! Highly recommend

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5 star rating

Great info for any service business.

Eric Rohowits

I am always looking for ways to advance myself and my business to the next level. This program is another one of those things that is fueling me to a more su...

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I am always looking for ways to advance myself and my business to the next level. This program is another one of those things that is fueling me to a more successful HVAC business. I would recommend anyone in the service industry to take this course. It is truly underpriced for the value that you will be getting. Sign up today for you have nothing to lose and a lot to gain.

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5 star rating

Outstanding

James Warner

This is a must for all contractors. A ton of information, even the one man shows. Start now and grow it with you. Do not wait until year 40 as I did after ta...

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This is a must for all contractors. A ton of information, even the one man shows. Start now and grow it with you. Do not wait until year 40 as I did after taking over from my dad. Make the changes and hold everyone accountable.

Read Less

Core Business was designed to gain control of the ship that is your business. Implement this content and watch your business dominate your market!  

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